Posts tagged "what is a niche"

What Is a Niche

What is a niche? When it comes to marketing, a niche is a subset of a larger market. But there is more information needed when answering the question, what is a niche. Does the niche have enough interest to make it viable from a marketing standpoint? Or is there so much interest and competition in that niche that it should be broken down into another subset, so a more targeted niche could be developed? Let’s look at an example.  Is “Photography” a Niche or a Market? A market generally has a lot of components or potential subsets. Let’s look at the market, “photography”. Photography is a market rather than the niche, and can be easily identified as a market by […]


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