Search Engine Optimizing- Increase Search Engine Ranking
Search engine optimizing or optimization is a hot topic and will continue to be because getting first page ranking on Google, Bing, Yahoo, and any other search engine means money. In newspaper advertising years ago the key was to have your ad before the fold in the newspaper. In search engine ranking you need to have your site in the top few before the scroll. If you use search engine optimizing on your website, articles, and blog posts and you can get them ranked on the first page for highly searched keywords, you win.
Steps to Search Engine Optimizing
The first step in search engine optimizing is keyword density. You have to be disciplined enough to do your keyword research. Though there are programs that assist in getting all this done and will even analyze the stiffness of your competition, Google has a great keyword tool- and it’s free. The reason you have to do your keyword research is there’s no point in being in the top position for a term that’s rarely searched.
When writing an article or a post you typically want to have 500 to 700 words. You’ll want to run a keyword density of between 2 and 4% to make the search engines happy. One thing I love about operating with a WordPress blog is you can use plugins to actually calculate your keyword density for you. The best way to achieve proper density is to first write the article and then go back and see where your keywords fit most naturally. Readability is very important, so don’t throw keywords randomly into your post if it negatively affects your readers’ ability to understand your content.
For search engine optimizing your keywords should be found in the beginning of your title, in the first line of your copy, in the very last line of your copy, and in your meta-description. If you’re working in WordPress make sure that the unique URL assigned to each and every post and page includes your keywords.
Each post or article you have on your own blog should have at least one visual. When you title that visual or picture, make sure your keywords are included in that picture title. That’s an important aspect in search engine optimizing. The alt text, the text that would show up if for some reason the picture is not made visible, should also include those keywords.
Another part of search engine optimizing is linking. This is huge. Your post or article should contain at least one outbound link which could be a no-follow link or a do-follow link. Keep in mind that each outbound link you have that is a do-follow link or something the search engines will count actually reduces the overall value of your linking. An inbound link or interior link, something that links to another page or post on your site, is also important to include. Not only will it give you an opportunity to hold your readers’ attention and direct them to another post or more information so they stay on your site, it will be good for your search engine optimizing. But the biggest part of linking when it comes to search engine optimizing is the number of quality links from other sites and places on the Internet to your site or post- more on this in another article.
Traffic to your site is also an important consideration when it comes to search engine optimizing. If you have a high PR ranking site that enjoys a ton of traffic, everything on your site will have the potential to get higher ranking. I’ve seen people increase their page rank with an aggressive pay per click campaign. With big numbers of followers anyone can drive traffic with Twitter. I use Tweet Adder to automate Twitter. I actually have one web site that is a single page capture site that ranks on the first page of Google for a very competitive keyword. The reason? I send out about 250 tweets a day to about 70,000 followers on that particular account, and a lot of people click the link and go to that site. There’s proof that traffic helps with search engine optimizing.
Another issue that affects your search engine ranking that is really hard to control is the age of the site. Longevity is figured into the entire algorithm that the search engines use. With that in mind, if you’re planning to put up particular site sometime in the future, get the site up with some very simple copy that figures into your overall SEO plan as soon as possible. Let it age.
Make Your Search Engine Optimizing Fun
Search engine optimizing is certainly not difficult, but it’s not easy either. You have to be patient. You have to be consistent too. The funny thing is, when you finally do achieve first page ranking for an article or your site for highly targeted and highly searched keywords, it’s easy to stay there. Why? Because you’re going to get a tremendous amount of traffic just because of your placement. When a search engine offers your site among their first few, people type in those keywords and see your site. If they click on that site and spend time on that site, the search engines feel like they’ve done their job and given the searcher the exact type of relevant information they were looking for. My advice- go for it, and make your search engine optimizing efforts be a fun adventure.