Keyword Density- Keyword Tags
Keyword density and keyword tags are two very important components of SEO. They are also frequently misunderstood. You see evidence of poor use of each all over the internet. Keyword density and keyword tags are also closely related. If you want to get high search engine ranking for your pages, posts, articles, and videos you must know how to choose your keyword tags and match those keyword tags to the keyword you have in your page, post, article, or video meta description. Sound confusing? Let’s clear it up.
The Facts About Keyword Density and Keyword Tags
First let’s talk about keyword tags. Keyword tags are meta-tags on a webpage that help in determining the main topic of that page or post. Because of keyword stuffing over the years, search engines pay little attention to the keywords you choose on an article or page. I have seen many people put literally hundreds of keyword tags on their posts or videos thinking that the multitude of keywords they list will help them get found by the search engines for each and every keyword. Wrong! The more keywords in your keyword tag list that do not match with the words found on the web page, the less relevant all of your keywords become.
Let’s assume you are writing an article about network marketing for your web page. You choose the words network marketing as your keyword. You know that searchers may type MLM into the search box instead of network marketing, so you include MLM in your keyword list. You also figure that some people looking for a home-based business would be great visitors to your webpage, and so you include home-based business in your keyword list. In your effort to include all the variations you possibly can, you might add the keywords best business from home, make money from home, home business opportunities, best MLM, choosing an MLM, and the list can go on forever. Here’s why that is not effective, and can even kill your hope of a high search engine rank based on your keyword tags and keyword density.
Keyword density refers to the number of keywords on the page. If you take a look at the keyword tags we were referring to in the previous paragraph, how many could naturally be incorporated in one article or page? Keep in mind that for a keyword to really stand out and show the search engines the actual topic of your post, there should be a density of about 3 to 4%. In other words, out of every hundred words on the page there should be three or four instances of that keyword. Obviously there’s no way you can have twenty different keywords each having a 3 or 4% density. There would be no article!
Remember, the objective of keyword density and keyword tags is to help the article or page get ranked and then found. In order to facilitate that, the search engines need to be able to see clearly what the topic of the article is. Search engines are successful by giving relevant results on customers’ searches. Google grew to be so incredibly powerful as a search engine because it offered fast and comprehensive result to the searchers each and every time, so they kept coming back. Keep in mind that search engines cannot think. If the search engines cannot define the topic of the page or post through words that repeat throughout the post, they will never rank it highly, period.
The Keyword Density and Keyword Tags Solution
Here’s the solution to keyword density and keyword tags. Before writing your article, do your keyword research. Choose one or two keywords (longtail or single words). Then write your 400 to 700 word article with the appropriate density. Then use just those one or two keywords as your keyword tags. If you approach your article this way, you can see how simple it would be for the search engines to rank you for those specific keywords. With your keyword density and keyword tags properly planned and balanced you have a chance to win the ranking game.
I chose two sets of keywords for this article. Can you tell me what they are?
One longtail keyword I chose is keyword density. The other is keyword tags. Would I like the search engines to pick up this article for SEO? Sure. If I went after that third keyword, SEO, it would just make the focus of my article more blurry in the eyes of the search engines, wouldn’t it?
Keyword density and keyword tags are so interrelated. Since tags are really not a huge factor in SEO, but can have a value if they support the results that the search engines find in the keyword density of your article, make sure that your keyword tags match exactly with the keywords that you have a density of 3 to 4% in your article. Otherwise you created more confusion than clarity.
Now that you really know how everything works relative to keyword density and keyword tags, look at the posts, articles, webpages, and videos that are up all over the Internet that do this incorrectly. Their mistakes are your opportunity to surpass their SEO rankings. Be disciplined with your keyword density and keyword tags and you can start the competition to rank on the first page with confidence.
Click here for a basic tutorial on Keyword Research.Pin It