How to Recruit
I wish I could show anyone how to recruit in one single post, but it’s an incredibly involved topic. I’ve learned how to recruit over 30 years. I’ve brought people into sales organizations, Network Marketing opportunities, Affiliate programs, and more. It’s been many thousands of people, so I know how to recruit. Let’s cover the basics.
Learning how to recruit starts with identifying your target market. Who are you looking for? You can narrow it down geographically, with age, race, and gender- things like that. Discrimination is a huge issue, so be careful. If you are recruiting for the military, targeting youth is perfectly fine; targeting black youth is not. I’m sure you can figure out where to draw lines and what you make public and what you choose to keep to yourself.
Part of How to Recruit is Knowing Your Numbers
Once you have identified your target market, you then have to find a way to access prospects in the numbers you need to succeed. There are too many variables to get into here on your journey of learning how to recruit, but it’s all about numbers and balance. If you need to bring in 10 people a month to meet your goal and you have something to offer them with very broad appeal, like a guaranteed salary of $100,000 per year, you won’t have any problem with how to recruit. Your challenge will be Qualifying Leads and getting quality candidates to meet your requirements after you recruit them. Your numbers will be easy. If you need to bring in one person per week and they have to pay hundreds or thousands of dollars to join you, your challenge will be getting a base of huge numbers. Knowing your numbers is a big part of knowing how to recruit.
Think through this one. If I told you that I have a qualified list of candidates, people who had either gone through a multiple step sales funnel or some form of screening to tell me they all have a good likelihood of wanting to join me, how would you suggest I approach them? Before you answer, read more on how to recruit. I’ll ask again later.
With the information revolution and the access to rapidly evolving technology, many people who want to know how to recruit effectively are losing huge numbers of possible successes simply because it’s so easy to operate on autopilot. By employing automation, people marketing are seeing dramatic declines in conversion percentages. It’s reaching epidemic proportions and flooding cyberspace with ever increasing volumes of offers far too vast for anyone to hope to navigate. How many offers and opportunities pass by your eyes on a daily basis?
The result of this flood of offers is the ever increasing numbing of the minds of people who stay connected in our information revolution society. People are more resistant to these offers than ever before. If you want to know how to recruit despite these issues, first you need to investigate how and why we got here.
To Know How to Recruit We Must Understand Rejection
We all hate rejection. And even at a young age we are taught to fear it. How? The toddler reaches towards a steaming hot cup of coffee. His mother screams,” No!” The toddler jumps back, avoiding the danger, but is traumatized with fear and sits there sobbing and crying. That’s how it begins, our fear of “no”, our fear of rejection.
Then there’s the time where you are part of a group and you excitedly tell them all of your great idea, only to have others shoot it down. It’s embarrassment in front of your peers. It doesn’t feel good. Rejection is tough to handle, especially when you really care about the person who is squashing your idea.
So is it any wonder that people who recruit do all they can to avoid similar rejection? All it takes is attempting to recruit one friend and having that friend make them feel like an idiot. That kind of debilitating experience is not soon forgotten. It sure makes calling the next friend on the list substantially more difficult. Not only can it erode confidence, but can even make the person question their belief in their program, even their belief in themselves.
If you want to know how to recruit, you need to understand your own level of fear of rejection. If you can learn how to conquer or at least control that fear, you can learn how to recruit with tremendous results.
People insulate themselves from rejection by using automated systems. They also forfeit control. When you post links on your Facebook wall or send them in a tweet, you don’t have to worry about rejection. If people think you are an utter fool, you won’t have the pain of hearing them say it; if they like your offer, they’ll connect with you. Sounds perfect, but huge numbers are required to make this removed approach work. That’s why you hear so much chatter about “building your list”. The more numbers required, the more offers need to be sent. The more sent, the more numb the recipients become. It’s a vicious cycle.
In total contrast, if I imagine that my neighbor is a good prospect for my recruiting efforts, I can maximize my control of the situation be walking over and knocking on his door. I risk personal in-your-face rejection, but I also have the opportunity to personally influence the entire process. If it’s a video I want him to see, I can watch it with him. If it’s a link I’d like him to follow, I can guide him through the process. If it’s a presentation, I can watch his expressions and body language. I’m in control. That’s how to recruit.
If my prospect is more distant, I can call or Skype and talk directly with him, again maximizing my control of the process. I don’t have to wonder if he clicked on my link or watched my video. I can do it with him.
So back to that question: if I had a list of qualified candidates how should I connect with the people on that list?
If you want to get great conversion numbers, learn to control how you perceive and react to rejection. Then get as close to your prospect as possible as they walk through the process of learning how they can benefit by associating with you. These days you’ll stand out from the crowd too. The crowd is hidden behind their rejection insulation efforts. You? You take control- that’s how to recruit.
For more information on How to Recruit, watch the Phil Stone Training video on Qualifying Leads.