Marketing

Testimonials for Personal Branding

Personal branding continues to grow in importance as Internet marketing enjoys waves of new participants. Gone are the days when we as marketers promote only the company names we associate with rather than our own. One key element of personal branding that cannot be ignored is the importance of third-party validation, including testimonials. Testimonials for personal branding are becoming a must. Why Testimonials for Personal Branding? Personal branding is the foundation of attraction marketing. The concept of attraction marketing is simple. To attract people to you, you create valuable solution oriented content in the form of articles and videos. As people search for “how to” information to solve their online marketing problems, the solutions you offer prove you bring value […]

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MLM Lead Generation- Top 7 MLM Lead Generation Strategies

MLM lead generation is critical when it comes to finding success in Network Marketing. Just as any business thrives or fails based on their flow of leads, an MLM business is no exception. You need leads! Leads may seem more important when you just get started in a Network Marketing program, but lead generation will remain a constant concern throughout your career in the industry. MLM Lead Generation- My Top 7 Strategies There are a number of different strategies that can be used for lead generation, but the best results are achieved by using a combination approach with multiple strategies. Here are seven categories of MLM lead generation approaches I will touch on in this article: 1)      Warm Market 2)      […]

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What Is a Niche

What is a niche? When it comes to marketing, a niche is a subset of a larger market. But there is more information needed when answering the question, what is a niche. Does the niche have enough interest to make it viable from a marketing standpoint? Or is there so much interest and competition in that niche that it should be broken down into another subset, so a more targeted niche could be developed? Let’s look at an example.  Is “Photography” a Niche or a Market? A market generally has a lot of components or potential subsets. Let’s look at the market, “photography”. Photography is a market rather than the niche, and can be easily identified as a market by […]

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Keyword Tools- External Keyword Tool

Keyword research using proven keyword tools like some of the paid programs or the free Google External Keyword Tool is unquestionably the number one most important activity for anyone marketing on the Internet. The #1 mistake online marketers make is guessing at keywords! To be successful online we have to face the fact that people find information online by searching, and the words that they type into the search boxes become valuable keywords. If you know the trends and can identify what people are searching for, and specifically what words they use in those search boxes to find that information, you can be there waiting for them with the information they seek. That’s what keyword research using proven keyword tools […]

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Boost Your Click Through Rate

Your click through rate is a critical part of driving traffic. If you have a list of 100 people and you get a click through rate of 1%, you get the same results as someone who has a list of 50 people who gets a click through rate of 2%. Double your click through rate and you double the value of your list. Quadruple it, your list has four times the value– and so on. So click through rate is something that only the foolish will ignore. I’m always amazed when I open an e-mail or log onto Facebook and someone is proudly announcing that they have a “new link”. I have never had a shortage of links to follow, […]

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